15 disruptive B2B Digitalization Trends for Marketing in 2022
The latest B2B digitalization trends are changing the way that businesses operate. By understanding and implementing these trends, you can stay ahead of your competition and maintain a strong position in the marketplace.
Digitalization is a term that has been used for many years to describe the process of transforming traditional business operations into more efficient and digital systems. Over the past few years, there have been several notable B2B digitalization trends that have impacted businesses of all sizes. These trends include:
The Rise of Mobile Technology: Mobile technology has become an essential part of our lives, and it is no surprise that it is also becoming an important part of B2B digital marketing business operations. More and more companies are using mobile devices to access information, make transactions, and communicate with customers. As a result, mobile technology has revolutionized the way businesses operate by making it easier for employees to do their jobs and connect with customers.
The Rise of Social Media B2B Marketing: Social media marketing has become an important tool for businesses of all sizes to reach new customers and promote their products or services. Facebook, Twitter, LinkedIn, and other social media platforms offer businesses a way to communicate with their customers directly as well as share valuable content about their products or services. As a result, social media marketing has revolutionized the way b2b companies interact with their customers and increase traffic to their websites.
What are The Top B2B Digitalization Trends?
There are as many opinions about B2B marketing trends as there are B2B marketers online. But all it needs to really come down to is increasing your B2B buyers customer experience and increasing your ROI. That is all things that can be done with various personalization and automation strategies. What Here are my best picks of the top b2b digitalization trends:
1. Moving to an omnichannel sales model
Gone are the days when only a phone was enough to get new customers.
Today, businesses need to rely on digital channels to reach their target audience. This includes traditional forms of advertising, as well as content marketing and social media marketing. In order to stay competitive, sales teams must be digitally savvy and keep up with the latest trends in digitalization.
There are many benefits to moving to an omnichannel sales model, including increased customer engagement and better customer retention. By engaging customers with a variety of channels, businesses can create a stronger connection with their customers. This leads to a more loyal customer base and more sales opportunities down the line. Additionally, by staying current with the latest technologies, companies can keep customers informed and engaged with their products in an ever-changing market.
Moving on we´ve got some of the trends you need to embrace for an omni-channel approach.
2. Video Marketing for b2b organizations
Truth be told, we’re living in a video-first world. So what are the best ways to create engaging digital formats that will keep your audience coming back for more?
One trend that is definitely on the rise is video marketing. YouTube is now the second biggest search engine in the world, after Google. Video is also getting more and more space on the search results page in Google as well.
Video marketing is a great way to connect with customers and promote your business. Video content can be used to explain features or services, highlight product demonstrations, or simply entertain and engage your audience. Whether you’re a small business just starting out or an established player, video marketing can help you reach new customers and keep them loyal. Here are some b2b video marketing trends to keep in mind:
Start with a strategic plan: Before starting any video marketing campaign, make sure you have a clear vision for what you want to achieve. What are your goals for the video? What messages do you want to send? How will the video help you connect with customers? Once you have a plan, create the content that will support it.
Use social media platforms: First and foremost YouTube. But also other social media platforms like Facebook, LinkedIn, and Twitter are great places to share videos. Not only do they allow you to reach a wide audience quickly but they also offer interactive features that allow viewers to comment on the videos and provide feedback. This feedback can help improve the quality of the videos as well as their impact on audiences.
Create engaging video formats: Video doesn’t have to be traditional boring product videos. That means not only can you include graphics and other visuals on top of your videos, you can also ask your audience questions or have them participate in the content by voting or commenting. You should also try breaking up your content into short clips that are easier for viewers to digest and share with friends. This type of engagement not only boosts viewership rates for your videos, but it also builds trust and credibility with potential customers who may be hesitant to make a purchase from a company they don’t know very well.
Ultimately, the key thing to remember when it comes to creating engaging video formats is staying true to the customer. By tailoring your content and design to meet the needs of those who are viewing it, you can ensure that they not only stick around, but also come back for more.
Speaking of B2B video marketing, check out this recent video from Neil Patel:
3. The Rise of b2b E-Commerce
E-commerce is quickly becoming the dominant format for buying and selling goods online. By using the latest b2b e-commerce platforms, businesses can easily create and manage their online stores.
This increase in online shopping has led to an increase in the use of b2b e-commerce platforms that are specifically designed for b2b companies. These platforms offer users a simplified interface and allow them to buy and sell products quickly and easily.
Some things that differentiate b2c platforms from b2b e-commerce platforms are the ability to have special pricing for different customers, price lists, multiple users for the same business customer, CRM connection and more.
Another trend that’s helping businesses grow their e-commerce presence is the growth of subscription services. These services allow customers to access a range of products or services on a regular basis without having to re-order every single time. You agree on a number of items that should be shipped each month or access that should be given, and then the customer can forget about it and go on with their business.
By using these latest digitalization trends, b2b businesses can create an online store that is both user friendly and efficient for their own team as well as their customers.
Do you have an e-commerce store for your customers?
4. The use of AI (Artificial Intelligence) and Machine Learning
As computers become more intelligent, businesses must begin to incorporate AI and machine learning into their operations in order to stay ahead of the curve. This technology can help you automate processes and make your b2b business more efficient.
As businesses continue to pursue b2b digitalization strategies, they must also factor in artificial intelligence (AI) and machine learning. AI is a type of technology that can automate processes and help businesses become more efficient. Machine learning is a more recent development in AI that allows computers to learn on their own, increasing their ability to identify patterns and make decisions. These technologies can help your business become more intelligent and proactive. As the technology continues to evolve, so too will your business’s digitalization strategy.
Be sure to research more how you can bring AI to your business practices and let robots do the dirty work!
5. The Rise of remote work
The widespread use of remote workers has been on the rise in recent years, with a number of companies opting to let their employees work from home. This trend is likely due to a number of factors, including the growing trend of people working from home for personal reasons or to take advantage of flexible working hours.
One reason why remote work is becoming increasingly popular is that it allows companies to save money on office space and overhead costs. Additionally, remote workers are often more productive than their in-person counterparts who are stationed in an office environment. In fact, a study conducted during Covid found that employees who work remotely are typically 20 percent more productive than those who do not.
Despite the benefits of remote work, there are still some challenges that businesses must consider when implementing this type of arrangement. For example, policies must be put in place to ensure that all employees are comfortable working remotely and that communication channels remain open between team members. Additionally, employers must make sure that they provide their remote workers with the same level of compensation and benefits as those who are located in an office environment.
6. Mobile First Technology
Mobile devices have completely transformed the way that we live and work. As a result, businesses must adapt to this new reality by incorporating mobile technology into their operations.
Today, mobile devices are ubiquitous. Nearly everyone in developed countries has a mobile phone, and the number of users is continuing to grow. According to Oberlo, in 2022 it is estimated to be about 6.6 billion active smartphone users around the world. That’s more than the population of China (1.37 billion), India (1.21 billion), and Russia (963 million) combined. In addition, smartphones have become so popular that they now account for a lot more than two-thirds of all mobile phone sales.
Given this explosive growth, it’s no surprise that businesses are starting to take notice of the impact that mobile devices are having on their operations. Indeed, many are already incorporating mobile technology into their operations in order to better serve their customers, optimize their productivity and enhance their marketing.
One way that businesses are using mobile technology is by incorporating it into customer service initiatives. By using apps like Uber or Lyft, customers can easily request a ride or order food without ever having to leave their smartphone screens. Brainstorm ideas how you also can bring a mobile approach to your business. This not only makes customer service easier for businesses; it also helps customers stay engaged with the brands they love.
People are already on their phones all day long, so make sure you are there with them!
7. Cloud First Technology
Cloud technology is becoming more and more popular, and businesses must embrace this disruptive trend if they want to remain competitive. By using cloud-based solutions, businesses can save money and increase efficiency.
Cloud technology has revolutionized the way we live and work. It is no wonder that businesses are adopting it at an ever-increasing rate. Cloud-based b2b solutions allow businesses to save money by using software and services that are hosted on remote servers. They can also increase efficiency by making it easier for employees to access information and collaborate on projects remotely.
Cloud technology has the potential to dramatically change the way we do business. Businesses that don’t embrace this trend will be at a disadvantage in the future.
Don’t stay stagnant, move up in the clouds! 🙂
8. Big Data
As businesses become more complex, they need to collect more data in order to make informed decisions. By using big data technologies, you can improve your understanding of your customers and competitors.
Digitalization has revolutionized the way we live our lives and work. It has enabled us to connect with people from all over the world in a matter of seconds, shop for products using our smartphones, and get information about our surroundings from anywhere. In fact, there are so many benefits to digitalization that it is no wonder more b2b businesses are jumping on the bandwagon.
One of the biggest benefits of digitalization is that it allows businesses to collect more data. By using big data technologies, you can gain an understanding of your customers and competitors that you could never obtain before. For example, by tracking customer behavior, you can determine whether they are likely to return or recommend your product to others. This type of data analysis can help you make informed decisions about how to market your business and attract new customers.
Digitalization also makes it easier for businesses to share information with each other. By sharing data in a secure manner, you can create a collaboration platform that allows employees from different departments to work together more effectively. This type of platform can also help you track trends and make better decisions about your business operations and win over your competition.
Use Big Data in your b2b business and leave your competitors in the dust!
9. The Power of Social Media
Social media is an essential tool for businesses of all sizes. By using social media platforms correctly, you can build a strong relationship with your customers and keep them informed about your latest developments.
Digitalization is the process of transforming traditional business processes and practices through the use of electronic technology. This transformation has led to a new era in which businesses must be ever-more nimble and able to keep up with the latest trends in order to remain competitive.
One of the most important trends in digitalization is social media. Social media platforms allow businesses to build strong relationships with their customers, keep them informed about their latest developments, and drive sales. By using social media correctly, you can create a powerful marketing tool that can help you grow your business.
Is your business active on social media?
10. The Importance of Cybersecurity
As cyber threats continue to increase in severity, businesses must take measures to protect their data and systems. By implementing the latest cyber security measures, you can safeguard your business against potential threats.
One of the most pressing cyber security issues facing businesses today is data protection. Protecting your data from being stolen or compromised is essential to maintaining a competitive edge, and cyber criminals are constantly innovating ways to exploit vulnerabilities in systems.
To stay ahead of the curve, you need to take measures to digitalize your business processes. By digitizing your operations, you can reduce the risk of data breaches and make it easier for employees to work together securely. Additionally, online tools can help managers monitor performance and optimize efficiency.
Make sure you have a plan in place to protect your data, systems, and networks from attack. Additionally, keep an eye out for emerging cyber threats and stay up-to-date on the latest cybersecurity trends.
11. The Need to be found in Search Engines
Another of the b2b digitalization trends is the increase of the need for businesses to be found in search engines. Doing well in search engine rankings is essential for businesses, as it can result in increased traffic and better website visibility. In order to be found, businesses must make use of effective digital marketing strategies, such as blogging in business, online advertising and online PR.
By utilizing these strategies, b2b businesses can ensure that they are being found by potential customers when they are searching for information about them.
Search engine traffic typically converts a lot better than other traffic sources because of the nature of search. The traffic you get from search are people that are actively searching for the solution you can provide.
With this in mind you should look into your SEO strategy and make sure you can be found online!
12. Use of chatbots for b2b
Chatbots are quickly becoming a popular tool for B2B companies to interact with their customers. In fact, a study by Forbes in 2018 found that 66% of companies are using chatbots to interact with customers.
There are a number of reasons why chatbots are becoming so popular for B2B companies. First, they’re easy to use and manage. Second, they’re fast and efficient. And finally, they can be customized to match the specific needs of your business.
Overall, chatbots are proving to be an extremely valuable tool for B2B companies. They can help you keep your customers engaged and happy, which is sure to lead to increased sales and profits.
13. B2B Retention Marketing
The growth of the internet has led to a rise in b2b Retention Marketing. This type of marketing is designed to keep customers from leaving companies, either through retaining them or acquiring new customers.
There are a number of reasons why businesses need to focus on retention marketing. Firstly, it can be difficult to gain new customers, especially when the economy is struggling. Secondly, even if a company does manage to attract new customers, they may not stick around for very long. Finally, retaining current customers can lead to increased sales and profits.
There are many different methods that businesses can use to promote retention marketing. Some popular techniques include email campaigns, website design and content tweaks, social media outreach and even customer loyalty programs. It’s important for businesses to find the approach that works best for them and their specific needs. If done correctly, retention marketing can be an essential part of any successful business strategy.
14. Influencer Marketing for b2b companies
Influencer marketing can be a powerful tool for b2b companies. It can help them connect with influential people and create buzz around their products or services. This type of marketing can also increase brand awareness and lead to more sales.
There are a number of influencer marketing platforms available. Companies can choose the one that best suits their needs and goals. Some popular options include social media, content marketing, and email campaigns. It’s important to find the right influencers and target the right audience. This process can be time-consuming, but it’s worth it if it results in increased sales and brand visibility.
15. Content Marketing for b2b businesses
All of the points above are really some form of a content marketing plan. There is no doubt that content marketing is one of the most effective ways to reach and engage your target market. But what makes content marketing successful for b2b businesses? Here are some key trends to consider when planning your content strategy:
1. Engagement over Promotion: When creating content, focus on building relationships with your customers. Use engaging and interactive formats that allow them to share their thoughts and experiences with you. This will create trust and engagement, which will lead to more purchases from your business.
2. Transparency & Simplicity: Make sure all of your content is easy to understand and flows logically from one piece of information to the next. Be transparent about what you’re doing and why it’s important, so that you build trust with your customers. And make sure all of your content is well-scoped, so that it covers the topics your target market cares about most.
3. Social Media Integration: Make sure all of your content is optimized for social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. Not only will this help you reach new customers, but it will also give you an opportunity to create value.
Conclusion
Every b2b digital marketer can agree that digitalization has revolutionized the way businesses operate. By understanding and implementing the top b2b digitalization trends, you can stay ahead of the competition and maintain a strong position in the marketplace. There’s so many different ways to grow your business, but it’s important to not get overwhelmed though. I strongly suggest you start with one marketing channel in your marketing plan. Once you have mastered one of the emerging b2b marketing trends you can go on to the next.
That strategy is often more effective than trying to do everything at once. Especially if you are on a budget or don´t have a big team.
